A site is the start. The platform is the moat.
Most local web shops sell you a build and walk away. SWS ships the site AND runs the 20+ tools I built that keep it ranking, indexing, monitored, and producing leads between our conversations. The platform is why one person can run the work of a small agency — which is how the pricing stays this low.
What this platform produced · real client
C&D Lift LLC in Minco had zero web presence when they came to me. A few months later: from near-zero to 1,660 Google Search impressions (climbing weekly), page 1 for “forklift repair,” cited by name by Google’s AI for OKC forklift repair, and a real customer filled out the contact form looking to buy a forklift four weeks in. See the case study ›
Building a site is one job. Keeping it ranking is twelve.
A WordPress agency hands you the keys and disappears. A Wix template never had the keys. SWS ships the build AND keeps the platform running every day so the site actually does what it’s supposed to do.
Every ranking position has to be defended. Every page Google indexes can deindex. Every directory listing can go out of date. Every link can break. Most local web shops never built tools for any of this — they just hope nothing breaks until the next invoice. The platform below is the answer to that.
What arrives in your portal every month.
If you’re on the Growth Plan, these show up on schedule whether we talk that month or not. Tools I built that pull live data, draft the deliverables, and push them to your portal Messages thread.
Monthly · 4th of every month
Local SEO report
Tools I built pull live Google Search Console data via API, Google Business Profile insights, and PageSpeed snapshots into a custom report. Real rankings, real CTR, real queries you’re winning and the ones you should target next month. Wrapped into a one-page exec PDF and posted to your portal automatically.
Not a template. Not the same report 50 clients get. Yours.
Monthly · 2 posts
Blog content for your business
Drafted from the SEO report’s “target next” queries so the content compounds with your ranking strategy. I review and approve before anything ships to your site. Posted, indexed via IndexNow, and added to your sitemap automatically.
Monthly · 5 directories
Citation submissions
Your name, address, phone, hours, and category submitted to 5 new directories monthly. Yelp, BBB, Yellow Pages, Chamber, BiB, Foursquare, Hotfrog, MerchantCircle, Manta. 60 citations a year is enough to cover every directory Google references for local-pack ranking.
Three pieces, one system. The SEO report tells the content what to write. The content fills the gaps the report surfaces. The citations build the trust signals behind both. Most local businesses pay 2–3 freelancers $750–$1,450/mo for the same deliverables uncoordinated. Growth Plan: $650/mo, all-in with hosting included. See the full Growth Plan ›
Eight systems that run between sales calls.
These are tools I built because competitors don’t have them and your site needs them. They run every hour, every day, every week, every month — whether anyone is looking at your portal or not.
1 · auto-fires on form submission
60-second site audit
When anyone submits the free-site-audit form, a tool I built scans the URL (PageSpeed mobile + desktop, on-page signals, schema check) and drafts a personalized email response within minutes. I review and send.
2 · monthly · 6 directories
NAP citation monitor
A tool I built scans Google Maps, Yelp, Yellow Pages, Bing Places, BBB, and Manta every month for any drift in your name/address/phone. If something doesn’t match what’s on file, I get a push alert. Most local SEO services charge $30–$80/mo extra for this via Yext or BrightLocal.
3 · weekly · every URL
GSC URL inspection
Every Monday morning, the system pulls Google Search Console’s URL Inspection API for every page on your site. Coverage state, crawl date, mobile usability, structured data. If a page deindexes, we know within hours, not weeks.
4 · daily · 24h post-deploy
Indexing verification queue
Every page I ship to your site gets queued for re-inspection exactly 24 hours later. If Google didn’t pick it up cleanly, I know that morning — not three months later when you wonder why something never ranked.
5 · weekly · uptime probe
Synthetic monitor
Beyond standard uptime monitoring, the system probes your key endpoints weekly for response time, SSL validity, redirect chains, and missing assets. Catches problems before customers ever see them.
6 · nightly · 4 checks
Site health audit
Every night at 2am, four checks run automatically: admin-subdomain protection (no leak surfaces), sitemap completeness (every page accounted for), GSC sitemap freshness, and analytics tracking on every page. Push alert on any fail.
7 · monthly · top 3 competitors
Competitor watch
First of each month, a tool I built crawls your top 3 competitors’ sites and diffs them against last month. New pages, pricing changes, new service lines, fresh blog posts. You stay on top of what’s shifting in your local market without manually checking.
8 · monthly · 90 days out
Domain expiry watch
Your domain registration is the foundation everything else sits on. The system checks every client domain monthly and alerts 90 days before any expires. You never get the “your site is down because your domain lapsed” horror.
All eight systems are included in the Growth Plan. The bottom four (indexing verification, synthetic monitor, site health audit, domain expiry watch) are also included in basic hosting at every tier.
The hosting stack I own.
Most local web shops resell cloud hosting. SWS runs on hardware I own and infrastructure I control, which is how you get private-cloud-grade reliability at small-business pricing. See the full infrastructure breakdown ›
Private Proxmox
Your own container, not shared hosting
Every client site runs in its own isolated container on a Proxmox hypervisor I built and run. Not shared hosting where 200 other sites slow you down. Not a cloud reseller adding their margin on top of someone else’s margin. Just your site, on hardware I bought.
3-2-1+1 backup
Four backup layers, every night
Nightly snapshots to local disk, hypervisor-level container backups, daily sync to a second physical drive, and offsite copy to Cloudflare R2. Your site survives ransomware, hardware failure, and full data-center loss. That’s overkill for most local businesses — which is why I do it.
Self-hosted analytics
Privacy-first, no Google Analytics
Plausible analytics, self-hosted on my server. No cookie banners required. No third-party tracking selling your customer data. GDPR-clean by default. You see traffic on a clean dashboard; nobody else does.
Cloudflare Tunnel
Security by architecture
No open ports on the home network. Every client site reaches the internet through a Cloudflare-managed tunnel, which means your site has Cloudflare-level DDoS protection without the Cloudflare-tier monthly bill. The hardware itself is invisible to the public internet.
One person. Small-agency output.
A typical local web agency has a salesperson, an account manager, a content writer, a citation specialist, an SEO consultant, a backend dev, and a project manager. That overhead is what makes their pricing land at $5,000–$15,000 per build plus $1,500–$3,000/month retainers.
I built tools for the parts of this work that can be systematized — report generation, content drafting, citation submission, monitoring, indexing verification, the works. I review and approve every deliverable before it goes to you. The platform lets one person deliver the work of a small agency without the agency overhead, which is how SWS keeps pricing this low while still doing the work nobody else does for the price.
The platform is the moat. It’s what makes the math work for SWS to do this full-time and what makes the math work for you to choose SWS over a competitor charging more for less.
The platform runs for every tier.
The eight monitoring systems are included in every hosting plan ($95/mo flat). The full Growth Plan adds the visible monthly deliverables (SEO report, content, citations) for $650/mo all-in.