C&D Lift: a forklift company's first website, and what happened next.
Stroder Web Services started in 2026, and C&D Lift was my first client. When Google's AI answered four forklift searches across the OKC metro in May 2026, it cited my client by name in every one, three times in a single answer for Edmond, on a site that had launched about three weeks earlier. Every number below carries its date, so you can judge it yourself.
A 10-year-old forklift business with no website.
C&D Lift LLC is a family-owned forklift sales, repair, and parts business based in Minco, Oklahoma, serving the entire OKC metro since 2016. They had BBB accreditation, a real customer base, and no website when they came to me.
The build: custom-coded multi-page site, 15 city-targeted landing pages, dedicated mobile-forklift-repair hub, every relevant page set up so Google reads the business, its pages and its products correctly, mobile-fast, no page builder anywhere.
In the 28 days to September 26, 2026: 38 clicks and 3,280 impressions in Google Search, up from 1 click and 14 impressions at the April baseline. Number 1 in Google's regular results for "forklift repair okc" and "forklift repair oklahoma city" on September 27, ahead of the major equipment dealers, 15 city pages live across Oklahoma, and cited by name when Google's AI was asked where to get a forklift fixed in OKC (May 2026). (A growing site's rankings shift week to week; every number here is owner-verifiable in Google Search Console.)
Honest expectation: C&D Lift had 10 years of real-world business history, BBB accreditation, and existing customers when I launched their site. That offline trust is the foundation Google uses to validate signals quickly. Brand-new businesses typically need 90-180 days to build comparable authority.
Before launch → today.
Source: Google Search Console, accessible to the C&D Lift owner under the same Google account they use for Gmail. The September 2026 figures cover the 28 days to September 26, the latest day Search Console had on September 29; the screenshots below are from May 2026. Numbers verifiable on request.
When Google's AI describes OKC forklifts, it names C&D Lift.
Google's AI answers (AI Overview and the newer AI Mode) are the new top of search. Getting cited there is rarer and harder to game than ranking. The AI generates fresh sentences about every business it mentions. Four real searches, four real screenshots:
This isn't a paid placement. It's not a directory listing. The AI reads the public web, decides which businesses are most authoritative for each query, and writes its own description. Getting cited there means Google's algorithm trusts the source. That's what custom-coded sites, set up properly for Google, produce.
"Known for quick response times, they handle preventative maintenance and emergency repairs for forklifts and skid steers."
Google AI Mode, describing C&D Lift LLC · May 2026
Built is one thing. Supported is another.
Anyone can launch a site and vanish. Here's a real support request from C&D Lift, start to finish, through the SWS client portal.
The owner logged into their portal and requested a price change on one of their forklift listings. No phone tag, no waiting on an email thread.
The change was live on cdliftllc.com, the system had already notified them, and they were back in the portal verifying it and looking through their other pages.
Submit, done, notified, verified, in under half an hour. That's what dependable support looks like when it's real instead of a line on a sales page.
*Turnaround varies by request. Bigger changes like new pages or new features take longer. Small edits like this one are usually done within a day or two.
Click through a sample site. Change the colors and business name on the page.
These are sample sites for a made-up business, not client work. Each is built the way I build a client site. Use the customize button to drop in your own business name and brand color.
Starter · sample
Oakridge HVAC: one page
A one-page credibility site. Hero, services, trust signals, contact. Everything fits on one scroll. $750 build, plus a monthly plan from $95.
Open the sample →Standard · sample
Oakridge HVAC: 5 pages
Home + Services + Service Area + About + Contact. Every page set up so Google reads the business details correctly. $1,200 build, plus a monthly plan from $95.
Open the sample →Premium · sample
Oakridge HVAC: 10 pages
5 core pages + 3 city landing pages + 2 service detail pages, set up so Google reads how the pages connect and answers common questions. $2,200 build, plus a monthly plan from $95.
Open the sample →Full store · sample
Oakridge HVAC Parts: storefront
Product grid, category filter, cart, search. Up to 150 products with Stripe checkout. $5,500 build and $250 a month.
Open the store sample →Want to see a real Premium site in production? cdliftllc.com · 29 pages, live since April 2026, grown from the Premium build after launch. Or take the quote quiz to find the right build.
One client site so far, live and checkable.
Each live client site, when it launched, and which build it started from. The list is short because Stroder Web Services started in 2026.
| Client | Build | Launched | Status |
|---|---|---|---|
| C&D Lift LLC Forklift sales · repair · parts · OKC metro |
Premium, grown to 29 pages after launch | April 2026 | Live · cdliftllc.com |
You can check it yourself: cdliftllc.com is live. No logos of businesses I don't work with.
Want me to build yours?
The same custom-coded build, whatever your trade. Run a plumbing company? See my web design for Oklahoma plumbers. Otherwise, pick a build and take the quote quiz, or text me first. How long each build takes is on the websites page.