Three made-up businesses. Three completely different sites.
A tattoo studio, a day spa and a BBQ truck. None of them are real clients: I invented them and built a full sample site for each, to show how different custom-coded sites can look. That is the opposite of a template, and it is how yours would be built: for your business, not stamped from a mold.
I invented three businesses. Then built a full site for each.
Each sample is a full custom-coded site, not a mockup. I took three very different briefs and built each one for its own business, with no template and no page builder. Open them side by side and you would not guess they came from the same person.
Tattoo studio · dark + editorial
Ironwood Tattoo Collective
Matte black, blood-red, condensed display type, portfolio-forward gallery. Edgy and artist-driven, built to make a custom-tattoo studio look like the real deal. Nothing about it reads "small business website."
Open the Ironwood sampleDay spa · elegant + calm
Lumière Skin & Spa
Cream, soft sage, elegant serif headlines, generous whitespace. Refined and serene, with spa-luxury restraint. The exact opposite mood from Ironwood, built the same custom-coded way underneath.
Open the Lumière sampleFood truck · bold + fun
Big Smoke BBQ Truck
Charcoal and amber-orange, big chunky type, food-photo-forward, with a "where are we this week?" location tracker up top. Loud, hungry, and built for a business that moves around.
Open the Big Smoke sampleTemplate sites have one look. They give it to everyone.
Wix, Squarespace and most template sites hand every business the same skeleton with a new logo dropped on top. Strip the business name and you cannot tell them apart. These three show I do not work that way. The tattoo studio, the spa and the BBQ truck do not share a layout, a palette, a font or a voice. Yours would be built the same way: from your business, not from a mold.
These three businesses are made up. The code is real.
Ironwood, Lumière and Big Smoke are not real clients. I invented them to show that I can build genuinely different sites for genuinely different businesses. The photos are placeholders, but the code, the layout and the SEO structure are real and custom-coded.
Your site would not look like any of these. It would look like you, with your real copy, your real photos, and SEO built for your service area. For real client work, see the portfolio: Stroder Web Services started in 2026, and C&D Lift was my first client.
Same craft, built for your business.
Take the quote quiz, or text me first. How long each build takes is on the websites page.