Three businesses. Three completely different sites.
A tattoo studio, a day spa, and a BBQ truck, all hand-coded by us. Same craft, but look how different they are. That is the opposite of a template, and it is exactly what your site would get: built for your business, not stamped from a mold.
We invented three businesses. Then built each one for real.
Each of these is a full hand-coded site, not a mockup. We took three very different briefs and built each one from scratch. Open them side by side and you would not believe they came from the same shop.
Tattoo studio · dark + editorial
Ironwood Tattoo Collective
Matte black, blood-red, condensed display type, portfolio-forward gallery. Edgy and artist-driven, built to make a custom-tattoo studio look like the real deal. Nothing about it reads "small business website."
Open the Ironwood buildDay spa · elegant + calm
Lumière Skin & Spa
Cream, soft sage, elegant serif headlines, generous whitespace. Refined and serene, with spa-luxury restraint. The exact opposite mood from Ironwood, with the same hand-coded quality underneath.
Open the Lumière buildFood truck · bold + fun
Big Smoke BBQ Truck
Charcoal and amber-orange, big chunky type, food-photo-forward, with a "where are we this week?" location tracker up top. Loud, hungry, and built for a business that moves around.
Open the Big Smoke buildMost shops have one look. They sell it to everyone.
Wix, Squarespace, and most template shops hand every client the same skeleton with a new logo dropped on top. Strip the business name and you cannot tell them apart. These three prove we do not work that way. The tattoo studio, the spa, and the BBQ truck do not share a layout, a palette, a font, or a voice. Yours would be built the same way: from your business, not from a mold.
These three businesses are made up. The builds are real.
Ironwood, Lumière, and Big Smoke are not real clients. We invented them to prove we build genuinely different sites for genuinely different businesses. The photos are placeholders, but the code, the layout, the copy, and the SEO structure are all real and hand-coded.
Your site would not look like any of these. It would look like you, with your real copy, your real photos, and SEO built for your service area. These just answer one question: does SWS actually build different sites for different businesses? Yes.
Same craft, built for your business.
Pick your tier, pay the 50% deposit (or start PAYG), and we're live in 10–14 days.